The reason a quality logo is so important is because it represents what's known as your business' "brand".

If you're like us, chances are you think the term "branding" is a bit overused and pretentious.

And while it might all sound like a bunch of made-up terminology by snooty advertising execs, there actually is a good reason they bang on about it so much.

People get feelings from logos.

People remember unique logos.

People will make their first jugdements of your business from your logo.

Many new businesses spend so much time getting the big things right, that their logo is often left until the last minute, resulting in something that potential customers will forget, or are even repelled by.

So you want to make sure you get it right – the first time.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

In normalspeak, it just means that once your logo is complete, you need to ensure that everything which follows also reflects what your logo conveys – whether it's trust, value, joy, style, what have you. That's branding.

Good branding makes your logo work even harder, and embeds your business deeper into the minds of your customers.

Corporate Identity, or ID, is simply the visual aspects that form part of your overall brand; such as colors, themes, and so on.